![]() Provide Explanations and Descriptions about the Wine Region It’s hard to ignore Sicilian wines, for example, if they are the first wines you see when you open the wine list. This makes it very clear what customers are supposed to do – at least give passing consideration to the wines from a particular wine region. Some restaurants even take the radical step of moving certain wine regions to of the wine list and moving by the glass wines off the front page. ![]() For example, if you want to highlight Cabernet Sauvignon wines from Washington State, but have noticed that they are often ignored by customers ordering a California Cabernet instead, then it might be time to re-think the wine list. In order to highlight specific wine regions, then, you will have to get a little bit creative. If your wine list is close to 100 wines, for example, most customers will simply pass over wines that they don’t recognize. It’s too easy for exotic varietals to get lost on a large wine list. Re-organize and Restructure your Wine List If that is the case, then what are the steps you need to take to create a regional wine list that customers will love? Or maybe you want to become known for having the best selection of a particular varietal in the city. Maybe you want to feature wines from a specific wine region in order to accentuate the food-wine pairings at your restaurant. At some point, you might decide to add a little diversity to your wine list.
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